Client: Crust Restaurants

Challenge: Increase awareness of Crust Restaurants and drive trial of their cuisine

Solution: Generation Idea Media produced a series of network-quality, documentary-style videos highlighting the differentiating factors of this Italian-American fusion restaurant concept, including its unique menu items, authentic Italian and East Coast roots, and personable, get-their-hands dirty owners, while taking video viewers behind the scenes in the kitchen to witness the creation of Crust’s delectable dishes. All videos were driven by interviews with two of Crust’s personable interviews, communicating their passion and dedication to the restaurant, as well as their approachability.

Three videos were produced – one on the owners’ roots, one on the menu, and one on the philosophy behind the restaurant.

Generation Idea Media created a dedicated video web page on Crust’s web site, as well as uploading the videos to YouTube.