Client: Greater Phoenix Convention & Visitors Bureau

Challenge: Increase awareness of the variety of food, cultural, shopping, and entertainment options in Phoenix to drive more visitors to Phoenix and to encourage those who are planning to visit Phoenix to extend their stays.

Solution: Generation Idea Media is producing a webisodic, documentary-style series, “Phoenix Dream Days,” featuring promiment local celebrities sharing their ideal days in the Valley of the Sun.

Each fast-paced video leads viewers on a thrill ride around Phoenix, illustrating the many options available to visitors and locals alike, showing both mainstream “points of interest” as well as off-the-beaten path gems. The driving force behind all of these webisodes is authenticity. Subjects are asked to truly share their dream days in Phoenix and their passion for these locations shines through in the webisodes as a result. Videos include contact information for each of the locations for visitors who wanted more.

The first season featured, among others, Mark Tarbell, a prominent local chef who is a former champion of Food Network’s Iron Chef America. Production on the second season is underway, with Phil Gordon, Mayor of Phoenix, kicking off Season 2.

Generation Idea Media created an integrated video player for the Greater Phoenix Convention and Visitors Bureau’s web site as well as distributing the video to YouTube and as a podcast on iTunes.

Client Response: “We love working with Generation Idea Media on our Dream Day videos. Brett is professional, creative, organized and forward-thinking. He provides excellent service from planning to shooting to the final product. The reaction to the videos from our industry stakeholders and partners has been extremely positive. We highly recommend Generation Idea.”

-Kevin Kamenzind, Senior Vice President of Sales and Marketing, Greater Phoenix Convention & Visitors Bureau