Client: Scottsdale Golf Group, owner of the world’s leading golf school brand, John Jacobs’ Golf Schools

Challenge: Increase awareness of and recruit more clients to Scottsdale Golf Group’s John Jacobs / Shelby Futch Golf Academies and John Jacobs’ Golf Schools.

Solution: Generation Idea Media produced a series of network-quality video golf tips featuring one of Scottsdale Golf Group’s top instructors to deliver a sampling of the experience a potential consumer would have if they were to enroll in any of Scottsdale Golf Group’s instructional programs. Videos included calls to action to encourage video viewers to enroll in the various instructional programs.

Generation Idea Media created an integrated video player for the John Jacobs’ Golf Schools web site as well as distributing the video to 9 video sharing sites including YouTube. Videos also air on a dedicated channel in the guest rooms of several of the resorts for whom Scottsdale Golf Group manages their instruction, including Marriott’s Camelback Inn and Seaview Resort and Spa properties, and the Scottsdale Plaza Resort.

Client Response: “Generation Idea Media works with me on a variety of video projects. I have found their strategic insights as valuable as their production capabilities. They do it all, and then some. Their work is of the highest caliber, strategically sound, on time, and on budget. “
-Mark Bishop, CMO, Scottsdale Golf Group and 30-year-veteran of Chicago advertising agencies