Generation Idea Media » client

“Phoenix Dream Days” wins more awards, launches new webisodes featuring a mayor and a nightlife expert

brettkurland — Thu, 17 Jun 2010 16:58:51 +0000

Things have been so busy here at Generation Idea Media that we haven’t had the time to share all of the great things that have been going on with our “Phoenix Dream Days” project…

First up, some awards excitement… We just learned that the series, which we are producing for the Greater Phoenix Convention & Visitors Bureau, won a Telly Award in the Travel/Tourism category. The series also recently won an Adrian Award, presented by the HSMAI (Hospitality Sales & Marketing Association International), which honors travel marketing excellence.

Secondly, two new webisodes of “Phoenix Dream Days” are now live on the on the Phoenix CVB’s website as well as in the client section of Generation Idea Media’s website and on YouTube. We spent an action-packed day with Phoenix Mayor Phil Gordon, doing everything from enjoying one of the finest lattes in town to running through a noodle forest (yes, you read that right, a “noodle forest”) . With Arizona Republic Nightlife Editor Megan Finnerty, we let her expertise lead the way, producing our first Dream Night, indulging in a bruschetta menu as long as my arm, a legendary steak restaurant, and Old Town Scottsdale’s energetic bar and club scene.

Crust Restaurants’ videos now live and delectable

brettkurland — Mon, 10 Aug 2009 18:22:17 +0000

We just went live with videos that we produced for Crust Restaurants, a fantastic Italian-American fusion restaurant concept with locations in Phoenix, AZ and Scottsdale, AZ. Their owners have roots in New York and Sicily, and it shows. Our owners have New York roots too, so we are a bit picky about our pizza. This place definitely passes the test with flying colors, with delectable dishes ranging from pasta and basic New York-style pizzas to the uniquely-shaped Pizza Rusticas and wonderful stuffed Rollatinis, as well as salads served in the most delicious bowls you will ever taste. Every time I watch the documentary-style videos, they make me hungry for a meal at Crust, as they detail the owners’ roots, the secrets behind some of their unique menu offerings, and their philosophy for success. The stories are told through the eyes of two of the restaurants’ founders and feature behind-the-scenes footage in the kitchen. We created a custom You Tube channel as well as a video page on Crust’s web site.

Phoenix Dream Days Webisode #3 now live and available on Phoenix CVB website, YouTube, and iTunes

brettkurland — Sun, 07 Jun 2009 02:57:14 +0000

Kathy Cano-Murillo, better known to many as the Crafty Chica, shared a whirlwind day with us for her Phoenix Dream Day, the third webisode in the fast-paced documentary series produced for the Greater Phoenix Convention and Visitors Bureau’s website that is now available online. Among the litany of activities, Kathy took us to a farm right in the heart of Phoenix with breakfast that incorporates ingredients grown right there on the farm, a Mexican grocery store unlike any grocery store you have ever seen before, and a restaurant where just about every dish revolves around fried dough.

This webisode, along with the series’ first two featuring Iron Chef champion Mark Tarbell and local fashion designer Angela Johnson, can be seen on the Phoenix CVB’s website. They are also available on YouTube (Click here to view Kathy’s video on YouTube) and as podcasts on iTunes.

Phoenix CVB’s “Dream Days” web video series goes live with second webisode, featuring local fashion designer Angela Johnson

brettkurland — Thu, 21 May 2009 16:35:57 +0000

“Angela Johnson’s Phoenix Dream Day” is now live on the Greater Phoenix Convention and Visitors Bureau’s website, at http://www.visitphoenix.com/dreamday. She took us to some awesome places to shop and see art, as well as a delicious new Asian tapas restaurant in downtown Phoenix. You’ve also got to check out Angela’s fashion work – she’s known for her t-shirt ballgowns, which are just so cool.

We are shooting webisode #3 this weekend. More information on that soon.

Phoenix Dream Days Webisode #2, featuring local fashion designer, heads into post production

brettkurland — Sat, 18 Apr 2009 03:54:42 +0000

We just finished up shooting webisode #2 for the Phoenix Dream Days project for the Greater Phoenix Convention and Visitors Bureau. After a successful project launch with Mark Tarbell last week, we’ve now got our sleeves rolled up in post production for the next webisode, featuring Phoenix fashion designer Angela Johnson. (She makes these really cool t-shirt ballgowns, unlike anything you’ve ever seen.) Angela’s dream day took us to some unique Phoenix boutiques, a smoking new Asian restaurant, and some amazing spots in the local arts scene. Stay tuned to the blog for news of the launch of webisode #2, as well as news on who will be the subject of webisode #3.

Webisode #1 of “Phoenix Dream Days” launches with Iron Chef champ Mark Tarbell

brettkurland — Thu, 09 Apr 2009 06:00:26 +0000

“Phoenix Dream Days,” a webisodic documentary series Generation Idea Media is producing for the Greater Phoenix Convention and Visitors Bureau, launched today with Mark Tarbell, a longtime local chef who has cooked for everybody from Muhammad Ali to the Dalai Lama, sharing his dream day in Phoenix. This fast-paced, day-in-the-life series follows prominent Phoenicians as they share their favorite things to do in the Valley of the Sun, from sunrise to sunset, and for some, well into the night. Tarbell takes us to his favorite places to hike, grab a sandwich, and hit the local music scene.

You can view this webisode at http://www.visitphoenix.com/dreamday

For more information on Mr. Tarbell, including his victory on the Food Network’s “Iron Chef America” series, visit his restaurant’s web site, http://www.tarbells.com. When you come to Phoenix, you have got to eat there, and trust me… make sure you order the mac n’ cheese.

And come back soon to the blog for information on who will be featured in the next two websidoes.